Currently residing in Silicon Valley (California) but raised in Tokyo and Los Angeles, Keita Iida was introduced to the wonderful world of videogaming when he stumbled upon a Space Invaders machine sometime in the late 1970s. Since that time, he has been an avid gaming fanatic and videogame collector who has attended numerous trade shows (including all E3's) and has acquired most systems on the day of its release.

Keita's involvement in videogames is not restricted to AGH or in the classic gaming arena. He works at NVIDIA Corporation, the leading 3D graphics chip technology company. Prior to that he was at VM Labs, the company behind the NUON technology which powered a number of interactive DVD-video machines from Toshiba, Samsung and others. He is also part of Digital Press, the leading publication best known for its video game collector's guides, and was a contributing writer at ActionZone, a former online videogame magazine. In addition, he has organized the World of Atari '98 and Classic Gaming Expo conventions. He has also contributed to Phoenix: The Fall And Rise Of Videogames , Supercade - A Visual History of the Videogame Age 1971-1984, and Nazo No Game Makyo (a Japanese book), three of the definitive books on the history of electronic entertainment. His hobbies include Golf, Kendo (a martial art, '92 national champ), movies and videogames, of course!

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