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"TV GAME SHOW GAMES"
(Appeared in the June 1983 issue of "Video Games" Magazine)
by Sue Adamo
How many times has this happened to you? You turn on the TV set and
switch to one of those afternoon game shows, just in time to witness
a contestant up for the big cash prize. The emcee's question seems
easy enough to you, but, somehow, the contestant blows it. "I could
have done better than that," you mumble to yourself as you slump in
your seat and watch the credits roll by.
Well, the people behind the Great Game Company, Hollywood, Fla., are
ready to put you to the test. At the end of this year, they'll be
releasing the first cartridges of a game line based on such popular
TV quiz shows as The Family Feud, The Price is Right, Jeopardy,
Password Plus and The Joker's Wild. "There are 50 million
people who watch these game shows," says Michael Sisson, vice
president of advertising/marketing, "so logic says that anyone within
that 50 million group who has the (VCS) hardware is certainly going
to buy these games. You have to explain to someone how to play
'Asteroid Search,' for example. You don't have to explain to anybody
how to play Family Feud. There isn't anybody who hasn't
watched it at one time or another."
The Great Game Company, a division of I.J.A., the children's record
company, was the brainchild of president Irv Schwartz who had been
looking to carve a unique niche in the video game market. "My first
reaction," recalls Sisson, "was 'Gee, Irv I think it's a marvelous
idea, but I don't know that we can get those licenses. After all,
Parker is doing one of the shows in a boxing game and Milton Bradley
is doing at least three.'" Much to Sisson's surprise the video game
rights to programs were still available and The Great Game Company
went into negotiations with the respective television show producers.
Tapped to program the cartridges was conceptual designer Patrick
McBride, whose main concern, says Sisson, was getting enough out of
the limited 8K memory to do a faithful translation. Sisson reports
the results are "superb," with the inclusion of up to 60 game rounds
per cart and full use of the music, background and individual trade-
marks of the particular shows. For instance, Family Feud, one of the
first games on the Game Company's roster, begins with an opening
screen featuring the show's logo lights and an emcee walking out and
planting a big KISS on the TV screen. The next screen offers a
topic, say "Dangerous Fish," and the first player or team to hit the
fire button of the joystick gets control of the board. Seven answers
are displayed on the screen, with only the first letter of each
revealed. The object is to find the three most popular answers on
the board by moving a cursor, via joystick, to your guess within
three seconds.
The producers of Family Feud. Goodson-Todman Productions, had
approval all the way through the game's design--from initial
concepts, to storyboard, through programming, and they supplied
questions and responses from actual shows.
Despite the fierce competition among software makers, Sisson feels
his company has "an excellent chance" with their products and to help
that along they've designed distinctive packaging. "Everyone is
ditzying up their packages with all kinds of little pictures and
colors," Sisson notes. "I'd like to stand out on the shelf, so we
designed a simple package with all the emphasis on the game title.
What I'm trying to do is build a family identity for the series and
I'm doing that by using the show's logo, in gold, on a silver black
background."
The company is looking to move into software for other game systems
and home computers as well, and to be sure, they're keeping their
eyes on the TV listings to see what other game shows might crop up.
Typed by Keita Iida
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