Sega logo


The home videogame and computer rights to Sega's early arcade hits were originally licensed to Coleco, Atari and Parker Brothers. Frogger, Zaxxon, Turbo, Pengo and Subroc 3-D were among the titles that reaped huge windfalls on the Atari 2600, Intellivision, ColecoVision and other platforms, and it was then that Sega decided to publish cartridges on its own.

Its first three releases were obscure coin-op games that hardly received any attention from the gaming public. Tac-Scan, Sub-Scan and Thunderground didn't exactly set the world on fire, although nowadays they're considered as one of the better games in the 2600 library by classic gamers. Its next trio of titles, Buck Rogers: Planet of Zoom and Congo Bongo and Star Trek, were severely watered down translations of flashy arcade games that had no chance of being properly ported over to the underpowered VCS. By this time, Sega had just about exhausted its library of coin-ops to bring to the home, but an unexpected buyer injected some life into Sega's home publishing plans.....

Sega's parent company Gulf & Western, which had spun off 20 percent of Sega, bought back the public shares in 1983 and sold the U.S. assets to Bally Manufacturing Corp. Bally/Midway was looking to enter the home cartridge sweepstakes and Sega's established distribution network and development staff allowed for it to use Sega to publish its own titles. Tapper and Spy Hunter were among the Bally/Midway coin-ops that Sega produced for the home market. Unfortunately, it was during this time that both the arcade and console market crashed. Sega pulled out of involvement with home videogames until the release of its Master System nearly three years later.

However, in Japan, Sega survived. Back in 1979, Rosen had acquired a distribution company founded by a Japanese entrepreneur, Hayao Nakayama. Following the crash, Rosen joined Nakayama and other Japanese investors to buy the Japanese assets of Sega for $38 million. Nakayama became chief executive and Rosen headed the U.S. subsidiary. From that point forward, the company vowed to stick not with one concept too long, realizing that each generation of technology has a life and death.

In 1984, Sega Enterprises was bought by a partnership between Sega Enterprises Japanese management and CSK, forming Sega Enterprise Ltd., a Japan-based company.


  • 48 Hours (not released)
  • Airplane! (not released)
  • Buck Rogers: Caverns of Zagreb (not released)
  • Buck Rogers: Marathon of Zenda (not released)
  • Buck Rogers: Planet of Zoom
  • Buck Rogers: Secrets of Zadar (not released)
  • Congo Bongo
  • Dragonslayer (not released)
  • Escape From Alcatraz (not released)
  • Friday the 13th (not released)
  • Marathon Man (not released)
  • Mission Impossible (not released)
  • Spy Hunter
  • Star Trek
  • Sub-Scan
  • Subterfuge (not released)
  • Tac-Scan
  • Tapper
  • Thunderground
  • Up 'N Down
  • War of the Worlds (not released)

Go to previous page