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"Our games aren't really X-Rated," explained Stuart Keston, whose Los Angeles-based company American Multiple Industries (AMI) was marketing three VCS-compatible cartridges under the name Mystique/Swedish Erotica. "They're actually soft Rs." Given the limited hardware capabiliies of the VCS, we'd have to agree with him, at least in the realism department. It's actually more comical than anything when watching blocky, stick figures doing what adults do. But with Custer's Revenge in particular, Mystique got itself into trouble with respect to the game's theme.

The group Women Against Pornography (WAP) strongly opposed Mystique's entry into the videogame market. At a protest in 1982 outside the Hilton Hotel in New York, where Kesten was exhibiting his new wares at an electronics show, WAP members waved signs that read: "Computerized Insanity," "Pornographers are Pimps," and "Stop Making Fun Out of Women's Pain." Several angry demonstrators representing Native Americans (Indians) also protested the game outside the trade show.

Custers's Protest Well, judge for yourself. Bachelor Party features an upright groom-to-be, eager for one last fling before taking his wedding vows. He "scores" by touching the ladies, who are lined up Breakout-style. In Custer's Revenge, the virile general negotiates an obstacle course of randomly falling arrows and prickly cacti to reach an unfortunate squaw who is bound to a stake and unable to ward off Custer's unwelcome advances. The big climax comes when they finally meet -- pump the "joystick" and rack up bonus "rape" points. Then there's Beat 'em & Eat 'em, in which streetwalkers await the emissions of a crazed John from his rooftop perch. The original "suggestive" retail price for each was $49.95.

"There's no violence or venereal disease -- we have entertainment in mind," sais Kesten, who claimed to have let his 11-year old son play the games, but wouldn't want them available to "kids who aren't my responsibility." Mystique's sealed boxes were labeled "Not for sale to minors."

AMI did sell its Mystique cartridges for a short while before selling off its properties to Playaround, which then repackaged the games and sold them as double-ender (at least they didn't call them "double entry") cartridges and even offered female versions of the games!


  • Bachelor Party
  • Beat 'em & Eat 'em
  • Custer's Revenge

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